{"id":41,"date":"2016-05-10T16:20:15","date_gmt":"2016-05-10T19:20:15","guid":{"rendered":"http:\/\/www.publitau.com.br\/blog\/?p=41"},"modified":"2018-11-07T11:52:26","modified_gmt":"2018-11-07T13:52:26","slug":"cerveja-budweiser-muda-seu-nome-para-america","status":"publish","type":"post","link":"https:\/\/www.publitau.com.br\/blog\/cerveja-budweiser-muda-seu-nome-para-america\/","title":{"rendered":"Cerveja Budweiser muda seu nome para America"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-43 alignleft\" src=\"http:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2016\/05\/budweiser-america-1-300x169.jpg\" alt=\"budweiser-america\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2016\/05\/budweiser-america-1-300x169.jpg 300w, https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2016\/05\/budweiser-america-1-768x431.jpg 768w, https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2016\/05\/budweiser-america-1.jpg 810w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>A mudan\u00e7a radical no branding, contudo, \u00e9 tempor\u00e1ria.\u00a0A marca America ser\u00e1 usada durante as <strong>Olimp\u00edadas<\/strong> e tamb\u00e9m durante as\u00a0<strong>elei\u00e7\u00f5es presidenciais americanas.\u00a0<\/strong>A mudan\u00e7a j\u00e1 foi requerida ao Alcohol and Tobacco Tax and Trade Bureau, nos Estados Unidos, e aprovada.\u00a0A <strong>A-B InBev<\/strong> disse que as latas e garrafas ganhar\u00e3o o nome America em uma edi\u00e7\u00e3o limitada a partir de 23 de maio.<\/p>\n<p style=\"text-align: justify;\">A novidade ficar\u00e1 para as Olimp\u00edadas e acaba em novembro, junto com as elei\u00e7\u00f5es.\u00a0A marca patrocina o time ol\u00edmpico dos EUA.\u00a0A ag\u00eancia Jones Knowles Ritchie, de Nova York, cuidou do redesign da lata.\u00a0J\u00e1 a Anomaly \u00e9 a ag\u00eancia respons\u00e1vel pela conta da Budweiser.<\/p>\n<h3 style=\"text-align: justify;\">Patriotismo<\/h3>\n<p style=\"text-align: justify;\">A mudan\u00e7a faz parte de uma estrat\u00e9gia de marketing um tanto quanto focada no patriotismo.\u00a0O mote ser\u00e1 &#8220;America is in Your Hands&#8221;, criando um efeito bem interessante: America, literalmente, nas suas m\u00e3os.<\/p>\n<p style=\"text-align: justify;\">Em 1\u00ba de junho, a primeira campanha nacional com a nova marca ir\u00e1 ao ar nos EUA. \u00a0A lata ainda ganhou outros dizeres patri\u00f3ticos.\u00a0Para come\u00e7ar, a embalagem traz a frase em latim &#8220;E Pluribus Unum&#8221;, o lema americano que significa &#8220;De muitos, um&#8221;.<\/p>\n<p style=\"text-align: justify;\">Outra frase representando a uni\u00e3o americana \u00e9 &#8220;Indivisible since 1776&#8221;: &#8220;indivis\u00edvel desde 1776&#8221; (ano da independ\u00eancia do pa\u00eds).<\/p>\n<p style=\"text-align: justify;\">Por fim, h\u00e1 o dizer &#8220;from the redwood forest to the Gulf stream waters this land was made for you and me&#8221;: &#8220;da floresta de sequoias \u00e0s \u00e1guas Corrente do Golfo, esta terra foi feita para voc\u00ea e para mim&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A mudan\u00e7a radical no branding, contudo, \u00e9 tempor\u00e1ria.\u00a0A marca America ser\u00e1 usada durante as Olimp\u00edadas e tamb\u00e9m durante as\u00a0elei\u00e7\u00f5es presidenciais americanas.\u00a0A mudan\u00e7a j\u00e1 foi requerida ao Alcohol and Tobacco Tax and Trade Bureau, nos&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":43,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,12],"tags":[37,36,35,14,33,34,32],"class_list":["post-41","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing","tag-americana","tag-budweser","tag-cerveja","tag-marketing","tag-mudanca","tag-mudou","tag-novidade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cerveja Budweiser muda seu nome para America &#8211; 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