{"id":714,"date":"2023-12-26T12:59:54","date_gmt":"2023-12-26T15:59:54","guid":{"rendered":"http:\/\/www.publitau.com.br\/blog\/?p=714"},"modified":"2024-01-22T20:30:17","modified_gmt":"2024-01-22T23:30:17","slug":"714-2","status":"publish","type":"post","link":"https:\/\/www.publitau.com.br\/blog\/714-2\/","title":{"rendered":"Conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-715\" src=\"http:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2018\/12\/Marketing-4.0-26-300x157.png\" alt=\"Marketing 4.0 \" width=\"816\" height=\"427\" srcset=\"https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2018\/12\/Marketing-4.0-26-300x157.png 300w, https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2018\/12\/Marketing-4.0-26.png 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/p>\n<p><span style=\"color: #000000;\">Nada como um livro escrito pelo &#8220;pai&#8221; do Marketing, Philip Kotler, para falar da mudan\u00e7as que ocorreram com o Marketing ao longo dos anos, apresentando o\u00a0<strong>Marketing 4.0.\u00a0<\/strong>Continue lendo este artigo e conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital.<\/span><\/p>\n<h1><strong><span style=\"color: #000000;\">As eras do Marketing<\/span><\/strong><\/h1>\n<p><span style=\"color: #000000;\">Antes de chegar na defini\u00e7\u00e3o do Marketing 4.0 houve uma transi\u00e7\u00e3o de um para outro. Vamos conhecer um pouco sobre estes:\u00a0<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>&#8211; Marketing 1.0:\u00a0<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">No princ\u00edpio era somente ele o centro de todas as coisas: <strong>o produto<\/strong>. N\u00e3o havia esfor\u00e7os de marketing para que esse produto fosse feito de acordo com as necessidades do consumidor, ao contr\u00e1rio, os clientes que tinham de se adaptar ao que era oferecido.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>&#8211; Marketing 2.0:<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">A concorr\u00eancia foi aumentando e criou-se a necessidade de olhar para o consumidor, j\u00e1 que este tinha op\u00e7\u00e3o de escolha entre um produto e outro. Logo, come\u00e7ou a se pensar na <strong>satisfa\u00e7\u00e3o do cliente<\/strong>.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>&#8211; Marketing 3.0:<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Kotler, estruturou este Marketing sob 3 pilares, s\u00e3o eles:\u00a0colabora\u00e7\u00e3o, cultura e espiritualidade. Basicamente, o <strong>consumidor passa a ser visto como o ser humano<\/strong> que ele de fato \u00e9. Ent\u00e3o neste momento, o foco parte para os valores desse cliente.<\/span><\/p>\n<h1><span style=\"color: #000000;\"><strong>O que \u00e9 o Marketing 4.0?<\/strong><\/span><\/h1>\n<p><span style=\"color: #000000;\">Ap\u00f3s ter visto, brevemente, a evolu\u00e7\u00e3o do Marketing vamos falar sobre o Marketing 4.0 descrito no livro de Philip Kotler em parceria com Hermawan Kartajaya e Iwan Setiwan. A edi\u00e7\u00e3o fala sobre tudo o que aconteceu com o Marketing nos \u00faltimos 50 anos.<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\">Segundo o pr\u00f3prio Kotler:\u00a0o Marketing 4.0 trata da revolu\u00e7\u00e3o digital. As empresas continuar\u00e3o a fazer marketing tradicional, centrado na TV e na m\u00eddia impressa, mas o marketing digital (m\u00eddias sociais, mobile e internet) aumentar\u00e1. As empresas precisam saber como misturar e conectar seu marketing tradicional e seu marketing digital.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\">Ent\u00e3o no Marketing 4.0 espera-se que as marcas combinem o melhor dos &#8220;dois mundos&#8221; o off-line e on-line. Possibilitando ao consumidor uma experi\u00eancia de compra gratificante. No caso, trata-se das chamadas estrat\u00e9gias 360\u00ba. <\/span><\/p>\n<p><span style=\"color: #000000;\">Al\u00e9m disso, a quest\u00e3o de converg\u00eancia do off e online se trata do\u00a0<strong>Omnichannel\u00a0<\/strong>que seria este uso simult\u00e2neo de diferentes canais de comunica\u00e7\u00e3o. Tanto que a tradu\u00e7\u00e3o mais pr\u00f3xima para a palavra seria &#8220;todos os canais&#8221;. Afinal, atualmente, o consumidor desejar ter a possibilidade de verificar todas as op\u00e7\u00f5es de um produto\/servi\u00e7o no conforto de seu lar, bem como realizar uma compra r\u00e1pida, mas tamb\u00e9m sente a necessidade de receber a aquisi\u00e7\u00e3o em imediato podendo retirar na loja f\u00edsica. Esta experi\u00eancia retrata exatamente o que \u00e9 o Ominichannel.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00c9 por isso, que o Marketing 4.0 deseja alcan\u00e7ar a todos de modo que o real e virtual se torne quase que um s\u00f3. Deste modo, se faz importante que as marcas se adaptem a essas mudan\u00e7as.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong><span style=\"color: #000000;\">Quer ficar por dentro das estrat\u00e9gias de Marketing 4.0 e muito mais?<\/span><\/strong><\/h4>\n<h4><strong><span style=\"color: #000000;\">Acompanhe nossas redes sociais:<\/span> <\/strong><span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/www.facebook.com\/publitau\">Facebook <\/a><\/strong><\/span>| <strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/publitau\/\">Instagram<\/a><\/span><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Nada como um livro escrito pelo &#8220;pai&#8221; do Marketing, Philip Kotler, para falar da mudan\u00e7as que ocorreram com o Marketing ao longo dos anos, apresentando o\u00a0Marketing 4.0.\u00a0Continue lendo este artigo e conhe\u00e7a o que&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,73,30],"tags":[196,74,75,81],"class_list":["post-714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-digital","category-novidade","tag-agencia-taubate","tag-marketing-digital","tag-marketing-taubate","tag-mkt-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital<\/title>\n<meta name=\"description\" content=\"O livro escrito por Philip Kotler descreve as mudan\u00e7as do Marketing. Continue lendo este artigo e conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.publitau.com.br\/blog\/714-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital\" \/>\n<meta property=\"og:description\" content=\"O livro escrito por Philip Kotler descreve as mudan\u00e7as do Marketing. Continue lendo este artigo e conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.publitau.com.br\/blog\/714-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Ag\u00eancia Publitau - Publicidade e Marketing em Taubat\u00e9\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Publitau\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-26T15:59:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-22T23:30:17+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2018\/12\/Marketing-4.0-26.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabriella Borges\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Publitau\" \/>\n<meta name=\"twitter:site\" content=\"@Publitau\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriella Borges\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.publitau.com.br\/blog\/714-2\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.publitau.com.br\/blog\/714-2\/\"},\"author\":{\"name\":\"Gabriella Borges\",\"@id\":\"http:\/\/www.publitau.com.br\/blog\/#\/schema\/person\/7918f90a4d79046145cf6aeaac729a6a\"},\"headline\":\"Conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital\",\"datePublished\":\"2023-12-26T15:59:54+00:00\",\"dateModified\":\"2024-01-22T23:30:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.publitau.com.br\/blog\/714-2\/\"},\"wordCount\":507,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/www.publitau.com.br\/blog\/#organization\"},\"image\":{\"@id\":\"http:\/\/www.publitau.com.br\/blog\/714-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2018\/12\/Marketing-4.0-26.png\",\"keywords\":[\"agencia taubat\u00e9\",\"marketing digital\",\"marketing taubate\",\"mkt digital\"],\"articleSection\":[\"Marketing\",\"Marketing Digital\",\"Novidade\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/www.publitau.com.br\/blog\/714-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.publitau.com.br\/blog\/714-2\/\",\"url\":\"http:\/\/www.publitau.com.br\/blog\/714-2\/\",\"name\":\"Conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital\",\"isPartOf\":{\"@id\":\"http:\/\/www.publitau.com.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.publitau.com.br\/blog\/714-2\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/www.publitau.com.br\/blog\/714-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2018\/12\/Marketing-4.0-26.png\",\"datePublished\":\"2023-12-26T15:59:54+00:00\",\"dateModified\":\"2024-01-22T23:30:17+00:00\",\"description\":\"O livro escrito por Philip Kotler descreve as mudan\u00e7as do Marketing. Continue lendo este artigo e conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital.\",\"breadcrumb\":{\"@id\":\"http:\/\/www.publitau.com.br\/blog\/714-2\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.publitau.com.br\/blog\/714-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"http:\/\/www.publitau.com.br\/blog\/714-2\/#primaryimage\",\"url\":\"https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2018\/12\/Marketing-4.0-26.png\",\"contentUrl\":\"https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2018\/12\/Marketing-4.0-26.png\",\"width\":768,\"height\":402},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.publitau.com.br\/blog\/714-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"http:\/\/www.publitau.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.publitau.com.br\/blog\/#website\",\"url\":\"http:\/\/www.publitau.com.br\/blog\/\",\"name\":\"Ag\u00eancia Publitau - Publicidade e Marketing em Taubat\u00e9\",\"description\":\"Ag\u00eancia de Publicidade e Marketing em Taubat\u00e9\",\"publisher\":{\"@id\":\"http:\/\/www.publitau.com.br\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.publitau.com.br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/www.publitau.com.br\/blog\/#organization\",\"name\":\"Publitau\",\"url\":\"http:\/\/www.publitau.com.br\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"http:\/\/www.publitau.com.br\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2016\/05\/perfil-publitau7.png\",\"contentUrl\":\"https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2016\/05\/perfil-publitau7.png\",\"width\":500,\"height\":500,\"caption\":\"Publitau\"},\"image\":{\"@id\":\"http:\/\/www.publitau.com.br\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/Publitau\",\"https:\/\/x.com\/Publitau\",\"https:\/\/www.instagram.com\/Publitau\"]},{\"@type\":\"Person\",\"@id\":\"http:\/\/www.publitau.com.br\/blog\/#\/schema\/person\/7918f90a4d79046145cf6aeaac729a6a\",\"name\":\"Gabriella Borges\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/7c35920bdd3d643cf2ddb2547a00e0833e499b91b942ef26ac79866c61d08245?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c35920bdd3d643cf2ddb2547a00e0833e499b91b942ef26ac79866c61d08245?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c35920bdd3d643cf2ddb2547a00e0833e499b91b942ef26ac79866c61d08245?s=96&d=mm&r=g\",\"caption\":\"Gabriella Borges\"},\"sameAs\":[\"http:\/\/www.publitau.com.br\"],\"url\":\"https:\/\/www.publitau.com.br\/blog\/author\/gabriela-borges\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital","description":"O livro escrito por Philip Kotler descreve as mudan\u00e7as do Marketing. Continue lendo este artigo e conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.publitau.com.br\/blog\/714-2\/","og_locale":"pt_BR","og_type":"article","og_title":"Conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital","og_description":"O livro escrito por Philip Kotler descreve as mudan\u00e7as do Marketing. Continue lendo este artigo e conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital.","og_url":"http:\/\/www.publitau.com.br\/blog\/714-2\/","og_site_name":"Ag\u00eancia Publitau - Publicidade e Marketing em Taubat\u00e9","article_publisher":"http:\/\/www.facebook.com\/Publitau","article_published_time":"2023-12-26T15:59:54+00:00","article_modified_time":"2024-01-22T23:30:17+00:00","og_image":[{"width":768,"height":402,"url":"http:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2018\/12\/Marketing-4.0-26.png","type":"image\/png"}],"author":"Gabriella Borges","twitter_card":"summary_large_image","twitter_creator":"@Publitau","twitter_site":"@Publitau","twitter_misc":{"Escrito por":"Gabriella Borges","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/www.publitau.com.br\/blog\/714-2\/#article","isPartOf":{"@id":"http:\/\/www.publitau.com.br\/blog\/714-2\/"},"author":{"name":"Gabriella Borges","@id":"http:\/\/www.publitau.com.br\/blog\/#\/schema\/person\/7918f90a4d79046145cf6aeaac729a6a"},"headline":"Conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital","datePublished":"2023-12-26T15:59:54+00:00","dateModified":"2024-01-22T23:30:17+00:00","mainEntityOfPage":{"@id":"http:\/\/www.publitau.com.br\/blog\/714-2\/"},"wordCount":507,"commentCount":0,"publisher":{"@id":"http:\/\/www.publitau.com.br\/blog\/#organization"},"image":{"@id":"http:\/\/www.publitau.com.br\/blog\/714-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2018\/12\/Marketing-4.0-26.png","keywords":["agencia taubat\u00e9","marketing digital","marketing taubate","mkt digital"],"articleSection":["Marketing","Marketing Digital","Novidade"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/www.publitau.com.br\/blog\/714-2\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/www.publitau.com.br\/blog\/714-2\/","url":"http:\/\/www.publitau.com.br\/blog\/714-2\/","name":"Conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital","isPartOf":{"@id":"http:\/\/www.publitau.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"http:\/\/www.publitau.com.br\/blog\/714-2\/#primaryimage"},"image":{"@id":"http:\/\/www.publitau.com.br\/blog\/714-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2018\/12\/Marketing-4.0-26.png","datePublished":"2023-12-26T15:59:54+00:00","dateModified":"2024-01-22T23:30:17+00:00","description":"O livro escrito por Philip Kotler descreve as mudan\u00e7as do Marketing. Continue lendo este artigo e conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital.","breadcrumb":{"@id":"http:\/\/www.publitau.com.br\/blog\/714-2\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.publitau.com.br\/blog\/714-2\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"http:\/\/www.publitau.com.br\/blog\/714-2\/#primaryimage","url":"https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2018\/12\/Marketing-4.0-26.png","contentUrl":"https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2018\/12\/Marketing-4.0-26.png","width":768,"height":402},{"@type":"BreadcrumbList","@id":"http:\/\/www.publitau.com.br\/blog\/714-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"http:\/\/www.publitau.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Conhe\u00e7a o que \u00e9 o Marketing 4.0 do Tradicional ao Digital"}]},{"@type":"WebSite","@id":"http:\/\/www.publitau.com.br\/blog\/#website","url":"http:\/\/www.publitau.com.br\/blog\/","name":"Ag\u00eancia Publitau - Publicidade e Marketing em Taubat\u00e9","description":"Ag\u00eancia de Publicidade e Marketing em Taubat\u00e9","publisher":{"@id":"http:\/\/www.publitau.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.publitau.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"http:\/\/www.publitau.com.br\/blog\/#organization","name":"Publitau","url":"http:\/\/www.publitau.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"http:\/\/www.publitau.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2016\/05\/perfil-publitau7.png","contentUrl":"https:\/\/www.publitau.com.br\/blog\/wp-content\/uploads\/2016\/05\/perfil-publitau7.png","width":500,"height":500,"caption":"Publitau"},"image":{"@id":"http:\/\/www.publitau.com.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/Publitau","https:\/\/x.com\/Publitau","https:\/\/www.instagram.com\/Publitau"]},{"@type":"Person","@id":"http:\/\/www.publitau.com.br\/blog\/#\/schema\/person\/7918f90a4d79046145cf6aeaac729a6a","name":"Gabriella Borges","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7c35920bdd3d643cf2ddb2547a00e0833e499b91b942ef26ac79866c61d08245?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c35920bdd3d643cf2ddb2547a00e0833e499b91b942ef26ac79866c61d08245?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7c35920bdd3d643cf2ddb2547a00e0833e499b91b942ef26ac79866c61d08245?s=96&d=mm&r=g","caption":"Gabriella Borges"},"sameAs":["http:\/\/www.publitau.com.br"],"url":"https:\/\/www.publitau.com.br\/blog\/author\/gabriela-borges\/"}]}},"_links":{"self":[{"href":"https:\/\/www.publitau.com.br\/blog\/wp-json\/wp\/v2\/posts\/714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.publitau.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.publitau.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.publitau.com.br\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.publitau.com.br\/blog\/wp-json\/wp\/v2\/comments?post=714"}],"version-history":[{"count":13,"href":"https:\/\/www.publitau.com.br\/blog\/wp-json\/wp\/v2\/posts\/714\/revisions"}],"predecessor-version":[{"id":730,"href":"https:\/\/www.publitau.com.br\/blog\/wp-json\/wp\/v2\/posts\/714\/revisions\/730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.publitau.com.br\/blog\/wp-json\/wp\/v2\/media\/715"}],"wp:attachment":[{"href":"https:\/\/www.publitau.com.br\/blog\/wp-json\/wp\/v2\/media?parent=714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.publitau.com.br\/blog\/wp-json\/wp\/v2\/categories?post=714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.publitau.com.br\/blog\/wp-json\/wp\/v2\/tags?post=714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}